The ACA Playbook. | Revision tips. | Stress management. | Master your exams.
We are pleased to announce the release of Martin's book, "The ACA Playbook: Streamline Studies, Alleviate Stress, Master Your Exams".
Drawing on more than 10 years of experience and his 12 prize winners, "The ACA Playbook" provides advice on developing a success mindset, revising efficiently, time management, nutrition and much more!
Drawing on more than 10 years of experience and his 12 prize winners, "The ACA Playbook" provides advice on developing a success mindset, revising efficiently, time management, nutrition and much more!
Looking for the easiest way to pass your ACA exams?
Want to study with a tutor who has taught 12 ICAEW prize winners?
Over 98% on-demand course pass rate in 2023 acceptable?
You have found the right place!
Sceptical? Check out our Wall of Proof.
Latest bundle offers!
What we do
We provide students with practical, exam-focused materials to unlock their potential.
Unique learning approaches
Since gaining ICAEW Partner in Learning status in 2013, we have gained a reputation for innovative methods that really work, and our pass rates prove it ... our video courses regularly achieve pass rates exceeding 95%, even at the Advanced Level!
"Zoning out" free zone
Our engaging, no-nonsense video content will keep you focused on how to succeed. We regularly mix questions into our videos to ensure that you have something to engage with. Actively testing yourself really is the best way to learn.
Benefits of our training approach
Latest bundle offers!
Our Courses and Materials
Meet our Founder
Martin Johnson
Hi, I'm Martin. Nice to meet you.
I set up Paradigm Shift after being very underwhelmed by the tuition approach of the usual suspects. Having been a teacher for several years before starting my ACA training, I saw quite a few things that could be done better.
10 years and over 20,000 students later, I think we have been proven right and we are very proud to continue to offer an alternative and more practical approach to the ACA exams. Check out the testimonials in our Wall of Proof if you are sceptical (which you should be as there are always marks for professional scepticism in the ACA exams!).
I have now taught 12 ICAEW prize winners, including Kieran Doe who went on to found ACA Masters (and who I trained as a Case Study tutor) but while prize winners are nice to have, I actually take more pride from an overall pass rate of over 95% since we started our tuition company. This includes working with numerous students on their final attempt at the Professional Level exams.
I am a fully qualified ACA (qualifying in 2012).
In addition to running Paradigm Shift, I have set up Key Worker Nation as I feel very strongly that Key Workers should be given a proper thank you (as opposed to some clapping) for keeping us all alive during the pandemic.
Key Worker Nation provides support to UK Key Workers and I am proud to donate 30% of the profits from Paradigm Shift to this cause. So when you study with us, it is a real win-win for all concerned (apart from our competitors).
If you need any further information, please contact me on LinkedIn using the link below, cheers!
I set up Paradigm Shift after being very underwhelmed by the tuition approach of the usual suspects. Having been a teacher for several years before starting my ACA training, I saw quite a few things that could be done better.
10 years and over 20,000 students later, I think we have been proven right and we are very proud to continue to offer an alternative and more practical approach to the ACA exams. Check out the testimonials in our Wall of Proof if you are sceptical (which you should be as there are always marks for professional scepticism in the ACA exams!).
I have now taught 12 ICAEW prize winners, including Kieran Doe who went on to found ACA Masters (and who I trained as a Case Study tutor) but while prize winners are nice to have, I actually take more pride from an overall pass rate of over 95% since we started our tuition company. This includes working with numerous students on their final attempt at the Professional Level exams.
I am a fully qualified ACA (qualifying in 2012).
In addition to running Paradigm Shift, I have set up Key Worker Nation as I feel very strongly that Key Workers should be given a proper thank you (as opposed to some clapping) for keeping us all alive during the pandemic.
Key Worker Nation provides support to UK Key Workers and I am proud to donate 30% of the profits from Paradigm Shift to this cause. So when you study with us, it is a real win-win for all concerned (apart from our competitors).
If you need any further information, please contact me on LinkedIn using the link below, cheers!
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Write your awesome label here.
ICAEW Partner in Learning since 2013
We are very proud to have been a fully accredited ICAEW Partner in Learning training provider since 2013 (under our ACA Simplified brand name from 2013 to 2020 and under Paradigm Shift since 2021)